Course info Pictou
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Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business. -
Cloud and Technology for Business
“Cloud and Technology for Business”
Topics in course include:
Understanding Free Cloud storage for Business
Best Cloud Storage and Sharing Options for Business
Free On Line Business Tools
Free On Line Business Apps
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Business Skills 101
Learning Outcomes
• Strategic planning and positioning
• Marketing fundamentals
• Pricing
• Management Skills
• Project Management
Course Details and Concepts
Define your strategic position
Complete SWOT analysis
Identify your guiding principles
Define your positioning statement
Cultivate a safety culture throughout your business
Define key elements of a marketing strategy
Assess the competitive landscape
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Chris Lewis helped to clarify our social media strategy.. There are tools in social media that he introduced us to and helped us work with them. We have been able to reach many more people with our advertising through the use of social media. (eg. Facebook, Twitter, and Hootsuite.) It is well worth the time commitment to the course outline. - Alan Klein