Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business.
These fun & interactive sessions will include:
Market analysis – including customer, company, and competitor analyses
Strategic positioning of yourself in the marketplace
Product management and pricing
Leveraging your unique advantages
Segmenting, positioning, and targeting
Marketing non-manufactured or service-based products
Budgeting for success
Outlets for advertising – traditional and online strategies
Comments
I wanted to pass along a little note about Lynn! She is amazing! She is a great teacher, I have learned accounting three times now and this is the first time I actually understand what I am doing and have the confidence to do it. She was approachable and eager to help. I am so thankful for these courses and I hope that they continue in the future. (AL, Truro, NS)
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