Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
I have been a business owner operator for over 30 years and was a bit nervous taking the Leadership 1 course, now I am waiting for the 2nd level of this course to be offered. It has opened a new way of thinking for me.
For example In the business world we have difficult conversations, generational gaps, and different communication styles. This course greatly improved my communication skills and provided me with useful tools and techniques to be a stronger and more confident leader in my business. I loved it and use segments of the course everyday not only in my job also in personal day to day. Thanks Lorna!
Doreen Wood
Doreen's Hair Studio
Leadership Level 1 program - Spring of 2017
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